Showaddywaddy Sunderland Locarno 15 November 1974

showad 2Now this really is a guilty pleasure! For a few weeks in 1973 and 1974, Friday night at Sunderland Locarno became a pop night, rather than the usual progressive rock night. During those times I remember seeing the Bay City Rollers, Mud, Hot Chocolate (I have previously written about these bands), and the Rubettes (I will write about them soon). There may have been others, I don’t remember. Many of my friends decided to pass on these events, however, I decided to go along, partly out of interest, to see what the bands were like, and secretly out of fun because I actually enjoyed many pop bands. One other band I saw around this time was Showaddywaddy.

From the band’s biography on their official website: “Showaddywaddy were formed in 1973 in Leicester, from two groups, Choise and Golden Hammers…. Choise and The Hammers played regularly far and wide across the UK… during early 1973, the bands got up on stage together to play a rock ‘n’ roll revue” which became Showaddywaddy.

In 1973, Showaddywaddy appeared on the TV programme New Faces, which, as many of us will recall was a sort of Opportunity Knocks – type show where various acts performed (often including solo vocalists, groups and comedians) and a winner was eventually selected. Showaddywaddy was successful in winning one episode, and then went on to be runners-up in the “All Winners Final”.

Showaddywaddy released their first single “Hey Rock ‘n’ Roll” in April 1974 and it reached number 2 in the UK charts. After that they went from success to success, hitting the UK charts another 22 times until late 1982, making them one of the most successful UK singles groups of all time. Their style was a mix of originals and covers, rock ‘n’ roll and doo-wop.

showad 2As I recall when I saw them, which was quite early in their career, there were a lot of members on stage with two vocalists, two bass players and two drummers. They wore full Teddy Boy gear with colourful drape jackets and crêpe sole shoes (I remember once buying a pair in the late 70s during the punk era) and were lots of fun. There was lots of dancing, both by the band and the audience, and lots of good old – time rock ‘n’ roll and doo-wop. Great stuff. Of course, I stood in the bar, playing it cool, peering down at this stage, secretly enjoying the whole proceedings. I would not admit this to my friends at the time. How silly it was to be so snobbish about certain bands/groups (when did groups become bands?). But that’s how it was at the time. My recollections are patchy but are of lots of colour, lots of dancing and great fun music by a fun band. After that Showaddywaddy went on to greater fame, no longer playing clubs and ballrooms, moving upward to filling concert halls such as Newcastle City Hall. I remember that they often performed at Sunderland Empire. But of course I was too “cool” to go along and see them again. What a silly boy I was!

“At their peak, they were doing 200 gigs a year, often gigging 7 days a week, and playing both matinee and evening performances on the same day.”

As usual, I just had to go onto eBay and buy a copy of their album Showaddywaddy to remind myself of the band and their singles (see images). It brought back memories of my youth and of all their hits and how they were always on Top of the Pops. Showaddywaddy continue to perform and tour to this day. There have been many line-up changes over the years; however the current version of the band consists of only one remaining original member, Romeo Challenger, the drummer. They continue to rock their way around the UK and Europe and will soon hit their 50th anniversary, in 2023.

2 responses to this post.

  1. Posted by John Angus on October 15, 2021 at 9:57 pm

    My Band Flyte supported them at this gig.We were from Alnwick in Northumberland and went to the same school as Russell Field, lead guitarist with Showaddywaddy.

    Reply

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